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Amazon to shut down its online learning platform in India • TechCrunch

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Amazon is shutting down Amazon Academy, an online learning platform for high school students that it launched in India last year, the company announced Thursday.

The retailer has said it will phase out domestic edtech services from August 2023.

Amazon has officially launched the Academy, formerly called JEE Ready. early last yearbut was testing the platform Mid-2019 onwardsThe academy aimed to help students prepare for admission to prestigious engineering schools in the country.

The service offers carefully selected learning materials to help students learn and practice Mathematics, Physics and Chemistry and prepare for the Joint Entrance Examination (JEE), a government-sponsored engineering admissions assessment conducted in India. , provided live lectures, mock exams, and comprehensive assessments. Various engineering schools in the country.

Some believed that Amazon’s comprehensive offering could threaten startups such as Byju’s, Unacademy, and Vedantu, with Amazon making a big foray into the education market.

This is the Amazon Academy homepage. (Image credit: Amazon)

More than 260 million children are in school in India, and many of the population consider education to be the key to economic development and a better life.facebook too Investment in Yuna Academyis a Bangalore-based startup that offers online learning classes. Google, Investing in edtech startups in India Cumas, Partnership with CBSE We have trained over 1 million teachers in India and provide a range of free tools like G Suite for Education, Google Classroom and YouTube to help digitize the educational experience in India.

“At Amazon, we think big, experiment, and invest in new ideas to delight our customers. , and make regular adjustments based on those ratings,” an Amazon spokesperson told TechCrunch.

“Following an evaluation, we have decided to retire the Amazon Academy. To take care of our current customers, we are phasing out this program.”

The company didn’t give a reason for ditching the Academy, but ET Prime (paywall) was the first reported an expansionsaid the move is part of ongoing cost-cutting measures.

Amazon is planning Reduced about 10,000 jobsaccording to media reports, began removing roles in several departments. Devices and services Early this month. Amazon is also shutting down the team that creates his AWS tutorials and other online courses, Business Insider report.

In a memo later released by Amazon, Chief Executive Andy Jassy said more layoffs would take place next year.

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