Card Blanch’s $460K deck

We’ve seen makes an attempt at gathering all playing cards (credit score, debit, loyalty, and many others.) in a single earlier than, however Card Blanch claims to have a fresh take on the concept and closed simply shy of half a mil price of angel investments with a really elegant deck. The corporate will get a number of elements of the slide deck proper that we not often see performed nicely, in order that’s splendidly refreshing. Let’s dive proper in!

We’re on the lookout for extra distinctive pitch decks to tear down, so if you wish to submit your personal, right here’s how you are able to do that. 

Slides on this deck

Card Blanch’s deck consists of simply 12 slides, and the crew tells us that it’s precisely as pitched with out redactions.

  1. Cowl slide
  2. Downside slide
  3. Market dimension slide
  4. Answer slide
  5. Product slide
  6. “The way it works” slide
  7. Competitors slide
  8. Income mannequin slide
  9. Market alternative slide
  10.  “Subsequent steps” — the ask slide
  11.  “Your entire pockets in a single card” — worth prop slide
  12.  “Full spending analytic in a single place”— abstract slide

Three issues to like

The graphic designers over at Card Blanch deserve a elevate; this is among the best-designed decks I’ve seen in a scorching minute. Let’s take a peek on the highlights:

Properly, that’s a large enough market

[Slide 3] In fact there’s an enormous market dimension … Picture Credit: Card Blanch

I don’t suppose anybody was going to argue in opposition to the variety of playing cards in circulation and use within the U.S., and maybe I’d have appreciated to have seen extra of a “what’s the market we’re going after?” kind of method, however so far as market-size slides go, that is onerous to argue with.

Retailer playing cards, loyalty playing cards, bank cards — all of them have completely different benefits (in any other case, the common American wouldn’t be carrying six playing cards with them on a regular basis). I really like how this slide presents the information merely and cleanly. And the “textual content flows behind the individual” design is a really good contact certainly.

In case your market is large and apparent, you will get away with a market slide like this. One factor, nonetheless: That is in all probability a really mature and reasonably plateaued market. I doubt there’s a lot extra development available on this trade. That signifies that to essentially stand out, you must supply an infinite buyer profit. Can Card Blanch pull that off?

Superior “ask” slide

CardBlanchAngelPitchDeckTechCrunchPitchDeckTeardown Slide 10

[Slide 10] It is a good “ask” slide. The truth is, it’s so good that we added it to our article that focuses on that very slide. Picture Credit: Card Blanch

OK, so this isn’t an entire slam dunk as an “ask” slide, however not less than it has a selected sum of money that’s being raised, and it has various objectives that can be delivered within the subsequent stretch of the corporate’s existence.

I want the slide used SMART — particular, measurable, achievable, related and time-based — objectives. This record is nice, however not one of the milestones are particularly measurable (product improvement won’t ever be finalized; go-to-market won’t ever be full; “aggressive” doesn’t imply something with out numbers connected, and many others.) or has particular deadlines connected. Nonetheless — it’s uncommon that I see slides which might be even this good, so I figured I’d rejoice it nonetheless.

Really easy to grasp

CardBlanchAngelPitchDeckTechCrunchPitchDeckTeardown Slide 11

[Slide 11] Actually good product-driven storytelling. Picture Credit: Card Blanch

In case your would-be traders are going by means of your deck to see should you’re making an attempt to defraud them, that’s not an awesome first impression.

What Card Blanch actually masters is telling its story by means of design mockups. The complete story of how the product works — paying with the correct card in the correct place to maximise card advantages — matches into 4 elegant screenshots. (Slide 12 contains the remainder.)

It’s a very good storytelling system as a result of the founders can provide a voice-over of the way it all works. Or will work?

That’s a quirk about this pitch deck: Nowhere within the deck is it said how a lot of that is truly constructed and the way a lot is mock-ups and good concepts. That’s not unusual in pre-seed/angel stage pitch decks, to be clear, however in a world the place traders are attempting to establish how a lot danger is within the startup, together with an replace about what has been performed to this point could be useful.

In the remainder of this teardown, we’ll check out three issues Card Blanch might have improved or performed in another way, together with its full pitch deck!

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